A newly released post on social networking got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is niche research still relevant, and if so, how should it be used in today’s online environment? Of course, several things have changed within the last few years. Listed below are three of the most important factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices like content that were over-optimized for particular keywords, and backlink profiles that have been overweight on the usage of keyword linking. Google moved all their searches to HTTPS, using the result that searches were encrypted and website owners were no more able to see which keywords had led a specific visitor to thir site.
Google released their Hummingbird update, which meant search results were more in line with the user’s intention, instead of the exact keyword that they had entered.
The entire effects were the following:
It was now harder to determine the potential profit of various keywords, and therefore things to optimize content for. It became harder to obtain content ranked through keyword optimization, and over-optimization works against you. However, it didn’t mean, as many people still believe, that market and keyword research and optimization was past its use-by date, as well as no further relevance.
Sure, there are many other factors now at play, like social media signals … nevertheless it doesn’t follow that keywords are out from the mix completely. It simply means at this point you must continue to work harder to create great content that provides real value, that people will want to share.
The only people really hurt through the changes which can be as Google had intended were people creating valueless, non-original, poorly articles on the cheap to behave as online search engine fodder to artificially boost rankings. We should be thankful such activities are largely behind us.
In order to rank well now, your content best be worthwhile. However, you still have to help Google along with other search engine listings know what your content is all about. As well as your focus should certainly be on utilizing Google, instead of attempting to battle against their latest update to have your articles artificially high. This kind of approach is far more positive to your business long term, and holds far less risk. In a nutshell, at this point you have to:
(a) Create quality content in the first place;
(b) Enable them to understand what your site content is about so they can rank it appropriately.
And this is exactly where market and keyword research will come in. Ultimately, it’s information on supply and demand. You determine the ratio in between the ‘demand’ (the numbers looking for particular keywords) as well as the ‘supply’ (the quantity of content available that already meets which need). Carry out the research properly, focus your site content on a single keyword rather than another, and you increase the chances of you getting well-ranked, with an increase of visibility to your business consequently.
This aspect hasn’t changed. What is different is you require a different approach in get an seo quote in fresno efforts. So it’s now a little more about using semantically-related terms than it is about placing a particular keyword in a specific position based on the latest formula you find out about.
You’re keeping it far more natural, while clearly indicating to Google what your content relates to. Building links for your content still matters too, despite what you may have heard. Again, you will find simply more factors inside the mix, so the effect is more diluted than it once was. But that doesn’t mean it’s will no longer worthwhile. In reality, the opposite is true if omvlyp wish to give your articles greater prominence than all of those other content out there.
Again, in building your links, don’t worry a lot concerning the exact keyword you make use of to link back. Instead, use a multitude of related terms, as well as more generic text, natural text including ‘click here’, your domain address, etc. The key is not really to use too hard. Let the content speak for itself, but gently guide Google within the right direction.
To conclude, market and keyword research still matters and must be element of your online marketing strategy. But it’s just one single weapon in the arsenal, and only area of the story. Get too obsessed with keywords, and your content can lose a number of its allure that will otherwise attract readership. Remember you’re ultimately creating content for your readership give that the primary focus, and utilize niche research being an additional kick in the correct direction.